Post 1 - Initial Ideas

 Initial Ideas:

Some of our initial ideas include performing live on a stage with multiple lighting  to make it look professional. This would bring the idea across that we are authentic and care all about the music. We have also come up with the idea of having a narrative throughout the song which involves a girl.

Initial Locations:

 -  Performing live on a stage with shots of each band member performing individually and as a group.

- A studio with creative lighting or dark lighting with only dim lights to help the camera see the artists. ( fairy lights ) 

 -  Camera shots within a isolated location which is where the girl could possibly come into the picture. They would be meeting on their own or as a whole band.

Post 17 - Audience Research 2

When we carried out our questionnaires the first question we asked was the persons age. This is so that we can get an idea on what our target audience for our music video should be. The majority of the people that  answered, stated that they were between 16-20. This could also be biased because for the most part, the questionnaires were carried out within a school environment. Most of the people that we asked were from a white British ethnicity. This means that at the moment, our target audience would be between 16-20 and would be White British.

For the question about their favourite genre of music, there were a range of different answers. The most popular answers included Rock and Pop. It was quite helpful that the questionnaires bought up that Rock was quite popular around our new found target audience. We also asked if they like the Rock genre of music and over half agreed that they did. To narrow down our results, we also asked if they listen to British Rock artists. The results were very relevant as on the most part, they said that they do. This means that when we come to make our music video we know that our chosen genre is popular.

We then asked them to list some of the British Rock artists that they know. This question was very helpful as it gave us an insight into what sort of bands were most popular. It also helped us to narrow down some of the bands that we could look into when choosing an appropriate song for our music video.

When asking about what costumes they would expect the Rock genre to wear, we were very glad with some of the answers. It provided vital information in fitting in with the conventions that people expect to see within this genre. The most common items that came up were leather, skinny jeans and piercing. We will take this into consideration when coming up with our costume ideas. Another thing that we will take into consideration is the area in which to film the Rock music video. Our most popular results included being seen live on a stage and in isolated, dark, abandoned areas. This helps us a lot as it gives us choices into what would look best and go with our music video and also the costumes that we use. The fact that they expect the video to have a dark feeling to it is handy because it also helps us to know what kind of things we should use to help build up this atmosphere.

Some props that we will really consider is the guitar, the use of lipsynching to seem as if we are singing live and some drums. These will help give our music video a more authentic feel as it will portray the live feeling.

Post 16 - Audience Research 1

Post 11 - Genre Research 2

The Stone Roses - Ten Storey Love Song

At the beginning of this music video the first thing I noticed was the use of montage editing. The beginning is made up of lots of different clips all edited together to create one bigger project. This has a good effect on the audience because it lets us see a lot of different clips at once, some more controversial and confusing to others. Within this part of the music video, we also see clips of the artists introduced. This makes it so that the audience can get a feel for the song and is also introduced to the artists at the beginning to make sure they know it is authentic.

The majority of the clips are close ups of the artists face. The shots are quite detailed and we can see that the mans face is quite sweaty and it makes the audience wonder why. Whilst we see the first shots of the artist, the camera is doing a 360º birds eye spin. This adds a bit more edge on this simple camera angle and gives the video that little bit more. It also means we get to see more of the artists surroundings and a hint towards his costume. The rock genre are typically known for doing little things that people will remember months after watching the videos from the artists.

Muse - Uprising

From the offset, this video is quite edgy and different but does abide to the stereotypical conventions from this genre. Just 15 seconds into the video we are introduced to the artists whilst they are playing their music live on the back of a truck. We can tellstraight away that the band are all about their music as they are quick to show the audience the live style that they follow. We are then shown a couple of close ups and a birds eye view of the band members on their instruments so that we can see that the band are legit and not fake. 

The setting is very stereotypical as it has low key lighting as it is quite dingy and dark which makes the audience think more about why they have decided to use this setting. There is only a few main lights throughout the song which helps build up the atmosphere. The lighting that is used is mainly from the use of fire which seems to become iconic throughout this video. We see the fire right from the start and it fits in well with the surrounding settings. Throughout the music video, the band are seen to be playing live in many different settings. This is very stereotypical of a music video in general, which helps this music video stick to the majority. 

Bullet For My Valentine - Tears Don't Fall

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At the beginning of this video, we are straight away introduced to a clip of the band playing their instruments live. This shows us that even from the beginning all they care about is their music and nothing else. We can also see that it is quite a dingy atmosphere and we can see snow surrounding them as they play. This makes the atmosphere feel more smokey and foggy but yet contrasts with what moods we usually associate with snow. To add to this, people usually see snow as a pretty, delicate time where as this rock music video is going against this and making it more edgy.

The editing is quite fast and we shift in between clips in matter of seconds. This is stereotypical of the rock music genre as they like to get the blood pumping around their audeince's body.  By making the clips flash from picture to picture it creates this effect. Also, the clips cut to the beat of the music which also helps build the atmosphere to the piece.

All of these music video's fit the typical conventions when it comes to music and costumes. The songs all start of slow but then build up as they get into them. They also all use live instruments and you can hear each individual member seperately they all come back together. The costumes are all dark and individual with the bands own iconography sneaking in here and there. The costumes also all match the type of band and whats typical to their individual tastes. This helps the audience distinguish between each of them and get to know them more as a whole. All of these points help build all three of these rock videos authenticity.

Post 12 - Genre Research 3

Post 15 - Advertisement Research

Post 13 - CD Cover Research

Rock CD cover research analysis;