Post 8 - Theories 2

Carol Vernallis - The Kindest Cut



Throughout her work, Carol Vernallis analysed editing in music videos and Hollywood films. Throughout this time she identified distinct approaches to each. Within these approaches she came up with the following identifications and approaches:

Music Video:

• Within a music video she identified that there would be a multiplicity of incomplete sometimes obscure paths within the story.
• The order of shots would be unconventional, there would be no typical order and they would shift more freely in between each different shot.
• Pop videos draw us away from the narrative by foregrounding other structures and elements by using discontinuity.
• There will be visual hooks to create continuity. This is where non continuous shots are linked together by a single feature, I.E. A shape or colour.
• The time, space, character and narrative are revealed in completely not like they would be revealed within a film. 

Hollywood Film:

• Within a Hollywood film there would be single clear paths throughout the story.
• There would be an order within the shots making them conventional to the piece.
• A unity of time and space would be shown throughout the film.
• Throughout a Hollywood film, the continuity would be thorough throughout meaning that the narrative would draw the audience in more. 

Phantasmagorical body - A body that becomes made up in our mind of the shots of body parts that we see in a certain point in the music video.