Post 9 - Theories 3

Illustration:

• The music always cuts on the beat in time with the editing.
• The images illustrate the literal meaning of the lyrics. This is often shown just with the band singing and dancing throughout the music video.
• The band would be singing, dancing, playing instruments in their own area within the video. They would also be dressed expectantly according to their genre, often dressed in a similar fashion to the other members of the band. 

Amplification: 

• The film cuts on the beat but also off as well to emphasis the features within the music video.
• The images are used to amplify the lyrics, a specific narrative may be used that would not necessarily be picked up from reading the lyrics alone.
• The band take on fictional role within the narrative. 

Disjuncture:

• The film cuts off the beat, sometimes, but not always, this is a sign of a badly made music video.
• Images which do not relate to the lyrics are used, sometimes used by the bands who are already very well established but can afford to take the risk within their music video.
• The band can take on an image that is nothing like them or completely the opposite of their expected image. E.G, The lead singer of Texas dresses up as Elvis Presley within one video.